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BCBG Signs Licensing Deal for Women’s Fragrance

New scent to hit market in 2011

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By: TOM BRANNA

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BCBGMaxAzria Group—via a new licensing agreement with New Wave Fragrances—will launch a women’s fragrance in March 2011. The scent will be sold in the company’s branded boutiques worldwide, department stores and more than 1,000 specialty stores nationwide, including Sephora and Ulta. Additionally, the company is planning an international roll-out to Europe, Japan, Korea, Canada, Mexico, Australia and South America, as well as duty-free stores in the US and Caribbean. “We are thrilled...

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